Hi, I’m Hernán Popritkin — Filmmaker & Photographer.
I help artists, brands and musicians tell their stories through images and films that feel real and alive. What started as helping friends promote their work became my career; after earning a degree in Cinematography Direction (specializing in documentary) and awards in experimental video and photography, I began directing music videos and short films and working as an Assistant Director on movies and streaming shows.
I help artists, brands and musicians tell their stories through images and films that feel real and alive. What started as helping friends promote their work became my career; after earning a degree in Cinematography Direction (specializing in documentary) and awards in experimental video and photography, I began directing music videos and short films and working as an Assistant Director on movies and streaming shows.
I love collaborating with creative people to build powerful visuals in curated spaces. Every project is different, but my focus is always the same: to capture the essence of what you want to share with the world.
When I’m not behind the camera, I’m developing my own music project, traveling for street photography, or upcycling clothes and furniture — basically anything that lets me create with my hands. Originally from Argentina and now based in Los Angeles, I’m excited to connect with new clients and professionals — makeup artists, stylists, and art directors — who want to bring meaningful visuals to life.